How To Start A SEO Company - Learn How To Start A SEO Business|}
It's almost 14 years since I officially started my SEO company. I can honestly say it's one of the best things I've ever tried to perform in life. It is also among the very painful, annoying and stressful things things which has occurred to me personally. So here is the short list of what I've heard as its first director, CEO and consultant.
Always be Ready to Engage
Stories, case studies, experiences, results -- those will be the stuffs of their near future. You will find a great deal of theories, heaps of how-to heaps of sales conversation in our day and age. Stories hold huge weight in pinning down a prospective client to a sale.
Outside of a revenue standpoint, story-telling on your group of friends are able to create a massive effect in rippling out your business to others. My first huge client (that's still my customer so far) came in the brief chat whilst riding the train on my way to my then day task. We were not really close. I advised him that I was into SEO and shared its value and also what it did for my own site. He explained that he would consult with me.
Turns out that he did. I got to close the deal.
After that lesson, then I never ceased evangelizing.
Yes I know, you wish to get paid per hour. While it may be true that everything you understand is well worth every penny to what you're charging, totally free consultations build trust. More frequently than not, it's let me get the entire enterprise. Yes clients may call me late at night or early in the morning, but providing free consultations to potential customers has tremendously increased closure rate on sales.
Clients appreciate the small things. They also feel much more secure when you give them more information about what they are getting into and what they would like to understand about other features of online marketing. You can leverage on providing them what they need to know instead of telling them vague generalities about the business.
I have a customer today that signed up together for their main product's SEO and signed up by the following search engine optimization company for their newest read more product's SEO. They wanted to find out who is the better SEO services provider. While I am readily 60% more expensive in my monthly retainer compared to another SEO company, I gave out complimentary consultations to the proprietor.
"Call me anytime in the event you need anything -- except for money." , I said. And that he did. He predicted up to wake me up often times (I sleep soundly and wake up late while he is an early bird). Nevertheless, it was all worth it.
The entire company is now awarded to us and we are only waiting for the contract of the other (much more affordable) SEO firm to expire. I do not know whether they're doing a good job or not. What I do know is that I gave away free, anytime consultation -and it worked!
It's among my own trump cards on client acquisition.
Do not Be Scared to Jack up your Price
You need to know that SEO especially here in the Philippines is still considered 'fresh' by many businesses. The dominant (and effective) form of promotion here remains TV. That leaves us with an 'free market' plus a free market means that the budget is mad.
There are companies that offer SEO for as little as $300 a month. And yes, they claim that it is white hat -- with all the linkbuilding tips you can ever imagine. If I attempted to pull that stunt, I would be out of business in one month's time.
While I read Seth Godin's Linchpin, I knew the significance of pricing. Louis Vuitton can afford to charge that much since they are all for quality and exclusivity. I would like to be a business like that. That is 1 reason why we provide customer exclusivity for their niche/industry. And we also bill premium for this.
Companies can butt-heads on decreasing costs. It can be the weapon of choice to many SEO companies. The customers win and the SEO industry loses.
My weapon of choice will be increasing the standard of our solutions and building a brand. This manner, pricing is secondary and I am really happy with the few genuinely excellent clients I have.
Consider Louis Vuitton. Win.
To learn how to start your own search engine optimization company today and start earning $1,000 per day schedule a complimentary plan call for my whole online training and turnkey business with your own website, staff, and mastery to control the search engine optimization business.
How to Begin an Search Engine Optimization Business with NO Technical Skills.
All you will need is a computer and cell phone to operate from anywhere you need to. This is a true business you could be proud of.
Additionally watch testimonial from preceding elephant handler who was earning $19k a year for $3k in one week. https://youtu.be/R4uWUvTiI8k
Schedule your FREE One Hour Strategy telephone at http://meetme.so/JimPaar
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